Posts Tagged CRM

Populating Your CRM with New Business Opportunities

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Integrating the PharmSource Lead Sheet leads and contacts into your company’s customer relationship management (CRM) can be an important part of following up on the targeted new business opportunities you identify. Many companies use the Lead Sheet very efficiently by diligently tagging appropriate leads and importing selective data into their CRMs. This ensures that incoming data is relevant to […]

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Lead Generation: Two Cardinal Rules for CRM Success

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Customer Relationship Management (CRM) software should measurably improve business outcomes. When well implemented and expertly managed, it can yield significant gains in internal productivity and promote company-wide collaboration. Data is the linchpin on which CRMs rest, and this foundation needs to be soundly built and maintained. This requires that marketing, inside sales and field sales […]

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Lead Follow-up: Is Your CRM Up-to-Date?

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Integrating the PharmSource Lead Sheet leads and contacts into your company’s customer relationship management (CRM) can be an important part of following up on the targeted new business opportunities you identify. Many companies use the Lead Sheet very efficiently by diligently tagging appropriate leads and importing selective data into their CRMs. This ensures that incoming […]

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3-Step Rx for Overcoming CRM Dysfunction

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“Don’t care if a salesperson isn’t paying attention to the [CRM] system? Then suffer the consequences. The most successful CRM systems are at companies where the system is the culture. Do what’s necessary to help your people adapt. Give them training and support. But in return require them to use the system. Because if it’s […]

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From Your Input to Our Output

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As you may have noticed, we’re very interested in hearing feedback from our PharmSource Lead Sheet clients. After all, we’ve been offering glorious Starbucks gift cards in return for completed surveys for a few years now (thank you to all our caffeinated responders!). Getting your feedback is of utmost importance to us, and our entire […]

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Sales Headcount: How Much is Really Enough?

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When a sales team appears consistently overwhelmed, management’s first reaction may be to hire new sales staff and spread the workload. Yet recruitment is time-consuming, demanding and expensive; and adding staff increases operating costs. There’s an effective alternative that may be tapped with minimal cost and effort, suggests Neha Singh Gohil, Director of Knowledge Management […]

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