Capturing CRO Opportunities in the Medical Device and Diagnostic Market

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Contract research organizations (CROs) seeking to capture business in the medical device and diagnostic segment face a unique range of challenges, most prominently the lack of information shared by medical device companies during the development process. There are ways to overcome the obstacles and win contract research business in the growing medical device and diagnostic segment.

CROs that aren’t pursuing business in the medical device and diagnostic field because they’re operating under the mistaken impression that the opportunities aren’t there are missing out on the opportunity to win new business, develop added revenue streams, and initiate valuable relationships in an expanding market. The challenges of locating active development projects and making the right contacts at the right time are easily surmountable, and the opportunities are potentially lucrative.

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Katie Ludwick is PharmSource’s Marketing Manager. A graduate of George Mason University, she holds a BA degree in Communication with a concentration in Public Relations. In addition to having operational marketing responsibilities, Katie oversees list management and handles production for our monthly e-zine publications PharmSource Periscope and CMC Market Outlook.

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